Q: How can/do you inspire action and loyalty with your audiences by knowing and engaging them in your journey?
Wavy Gravy (aka Hugh Romney) is the peace-loving hippie commune leader brought in to provide security for Woodstock in 1969. His approach in leading his followers and his “Please Force” at Woodstock illustrate two lessons we might all benefit from considering.
Lesson #1: Inspire action and loyalty by sharing a life-changing vision. The Hog Farm, the commune founded by Hugh in the ‘60s, has morphed over the decades, but is the longest-running commune in the U.S. This kind of sustainability only happens when we share a vision others can buy into, then see results from.
Lesson #2: Know and engage your audience. Wavy Gravy knew the attendees at Woodstock were there to escape reality and have a good time. They didn’t need police. They needed someone to say “please” in soliciting everyone’s assistance in maintaining order.
I can only imagine the clash that may have erupted between iron-fisted law enforcement officers and this anti-establishment group if traditional policing had spearheaded security at the festival. It could have been monumentally historic—and not in a good way.
So…how can/do you inspire action and loyalty with your audiences by knowing and engaging them in your journey? Discover how at bwpope.com/secretdoor