08 July 2015

The Most Important Person in the World

Many years ago, when mobile phones were new and rare, I sat in one of my clients’ offices with a gentleman I had invited to meet my client. Just a few minutes into our visit, a phone rang. The guest reached into his attaché case and pulled out a phone. “Just a minute. I need to take this,” he announced as he pressed the button to answer the call; a smug look on his face that told us he wanted us to understand we weren’t quite as important as him at that moment. I was shocked!

My client and I looked at each other in disbelief as this socially inept would-be celebrity sat and
carried on a conversation for some five minutes while we sat [im]patiently waiting. I was surprised, embarrassed, and upset, all at the same time over this first-ever experience that, unfortunately, would prove to be a sign of things to come.

Fast-forward 20 Years

By this time, practically everyone had a mobile phone and many had figured out some of the basic points of etiquette surrounding the use of these devices. I was at a lunch appointment with someone I had known for years, but with whom I had not visited for some time. It had taken us a number of attempts to set a workable lunch appointment. There we were…finally ready to visit and catch up. Then that familiar electronic noise of a mobile phone ringtone filled the air.

I have to admit, I was a little surprised when my lunch mate answered the phone. After all, my phone had been silenced when I entered the restaurant. But the bigger shock came as I sat in silence for over 20 minutes listening to one side of a relatively meaningless conversation. By the time the call ended, half our available time to visit was gone.

Ah, the Good Ol’ Days

Do you remember the days of uninterrupted visits with friends, meaningful conversations with loved ones, and productive business meetings where focus was an expected mindset of all participants? I do. And it bothers me—a lot— that we’ve let technology dictate our bad habits and poor manners to the point we’re not even fully present with the people around whom we spend time.

At some point along this journey of disgust at our willingness to be discourteous to each other, I began making a statement I have now repeated an untold number of times: The most important person is the one in front of you.

It doesn’t matter if the person is your young child sharing the details of his adventures of the day, your top-paying client who needs your attention on a burning issue, or a complete stranger with whom you have engaged in conversation. People come first. And the person who is looking at you and expecting your attention matters more than any of the other dozens or hundreds who may, at any time, call or otherwise impose themselves into your current situation.

Setting Some Ground Rules for Ourselves

Does this mean we can’t answer our mobile phones or text messages without an appointment first being set? Of course not. But it does mean we need to set some ground rules to which we can consistently adhere and, in the process, help those with whom we spend face-time feel the level of importance they deserve.

Everyone’s situation is different. We each need to arrive at our own set of rules. As a starting point for consideration, here are a few thoughts…

When we have scheduled appointments with people—not just clients, but family members, friends, and others—we simply do not respond to distractions. There may be those times we need to begin a meeting or other scheduled interaction with an up-front agreement that there may be a call or other disruption we are expecting that will need to be attended to; but make those situations the rare exception and not the rule.

When we’re around others, but not in a setting of a formal appointment, we need to use discretion. Why are we with the people we are with? How does our interaction with them rank in importance with the interactions we may have through phone, text message, email, or social media conversations? If the non-present people or matters can wait, let them wait. (And it’s amazing how many of them can wait without any adverse outcome to anyone.)

A Hallmark of True Success

As we focus on people and more carefully manage our communications and disruptions, we are seen as not only courteous, but as solid and successful. Successful people are in control of their situations. They are proactive, not reactive. As we take control of our schedules, communications, and disruptions—and show proper respect to those in our presence—we become people others want to be around and with whom they desire to do business. Why? Strangely enough, it’s because we’ve mastered skills that used to be relatively common in our society. Imagine that…a true, low-tech advantage just lying there for those who choose to be mindful enough to pick it up and engage it.

I challenge you to take control of your situation in this regard and see the positive results that come from your thoughtful actions in making the person in front of you the most important person in the world at any given moment. Try it. I know you’ll like the outcome.

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Bryan is a business builder who achieves rapid breakthroughs for his clients by identifying and addressing core issues and opportunities. He can be reached at bwpope@bwpope.com.